On YouTube, the single has logged 2 million views for the commercial and 11 million views for the music video, a sign that the song has taken on a life of its own.

1 on the iTunes sales charts in six countries, including Germany, Denmark, Italy, Mexico, the Netherlands and Switzerland. Train’s “Shake Up Christmas” was a top-seller for Coca-Cola globally, reaching No.

“When we looked at all the top songs she’d come up with, we really felt she was a perfect match for Coca-Cola and for the song.”īackbeat: Natasha Bedingfield, B.o.B., Far East Movement Rock Myspace’s Amp’d Up! Ad Week Concert “We were looking someone who embodies the values of Coke – happiness, positivity, optimism – and one of the artists that came up was Natasha Bedingfield,” Brustein says. For the second go-round, the company was looking for a female voice who could complement Train’s initial take on the song. I didn’t want to be like, ‘Parlez-vous Francais?’ ”ĪJ Brustein, senior global brand manager for Coca-Cola, said “Shake Up Christmas” was the first global Christmas campaign ever for the company, after 80 years of Christmas-related advertising. I really wanted to get all the accents right so I brought in dialect coaches and spent a lot of time getting it so people could really understand it. I sang it in French and automatically it sounds more sexy, more emotive. “They were all difficult, but as I sang the song in each language it took on a new personality. “The funny thing is it’s a lot easier to sing in the language than it is to speak,” Bedingfield tells. The campaign presented a fun challenge for the British-born Bedingfield, who speaks German but says she is conversational at best in most other languages.

Originally recorded by Train for the 2010 launch, “Shake Up Christmas” was given a multicultural spin by Bedingfield, who sings the single in English, Spanish, French, Ukrainian, Swahili and Tagalog to localize the song across 90 different territories. The “Unwritten” singer is the new vocalist for Coca-Cola’s 2011 global campaign, featuring the song “Shake Up Christmas” written and produced by Butch Walker. Following a successful 2010 campaign, Coca-Cola has holiday music plans again this year – this time with Natasha Bedingfield.

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